Developing a marketing strategy for the Dallas Baptist Association annual mission offering

R W Martin

Etd

Developing a marketing strategy for the Dallas Baptist Association annual mission offering

Public Deposited

MLA citation style (9th ed.)

R W Martin. Developing a Marketing Strategy for the Dallas Baptist Association Annual Mission Offering. Southwestern Baptist Theological Seminary. rim.ir.atla.com/concern/etds/05a2f7d8-2df6-460c-bd5e-b7b0684d038f.

APA citation style (7th ed.)

R. W. Martin. Developing a marketing strategy for the Dallas Baptist Association annual mission offering. https://rim.ir.atla.com/concern/etds/05a2f7d8-2df6-460c-bd5e-b7b0684d038f

Chicago citation style (CMOS 17, author-date)

R W Martin. Developing a Marketing Strategy for the Dallas Baptist Association Annual Mission Offering. Southwestern Baptist Theological Seminary. https://rim.ir.atla.com/concern/etds/05a2f7d8-2df6-460c-bd5e-b7b0684d038f.

Note: These citations are programmatically generated and may be incomplete.

Creator

R W Martin

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In Copyright

Abstract

The project leader developed a project to encourage Dallas Baptist Association (DBA) churches to support local mission needs by participating in the annual mission offering of the association. A clear marketing pathway incorporating marketing principles was created. Several groups were involved: DBA ministerial staff, DVA WMU Leadership Team, and a Mission Offering Task Force. Each group had responsibilities in a four-phase plan: phase 1--establishing plan priorities; phase 2--enlisting and training groups and developing promotional materials/resources; phase 3--implementing and communicating the plan; and phase 4--reporting, evaluating, and recognition. Recommendations were designed after evaluation by stakeholders.

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