Developing a marketing plan for a denominational program

E B Brooks

Etd

Developing a marketing plan for a denominational program

Public Deposited

MLA citation style (9th ed.)

E B Brooks. Developing a Marketing Plan for a Denominational Program. Golden Gate Baptist Theological Seminary. rim.ir.atla.com/concern/etds/19c902f6-7501-4f35-9b98-b7694ca3235b.

APA citation style (7th ed.)

E. B. Brooks. Developing a marketing plan for a denominational program. https://rim.ir.atla.com/concern/etds/19c902f6-7501-4f35-9b98-b7694ca3235b

Chicago citation style (CMOS 17, author-date)

E B Brooks. Developing a Marketing Plan for a Denominational Program. Golden Gate Baptist Theological Seminary. https://rim.ir.atla.com/concern/etds/19c902f6-7501-4f35-9b98-b7694ca3235b.

Note: These citations are programmatically generated and may be incomplete.

Creator

E B Brooks

Rights Statement

In Copyright

Abstract

The purpose of this project is to achieve approval and authorization of a plan for marketing the church-starting services and procedures of the Baptist General Convention of Texas. Professional research/marketing specialists were employed to research the current environment related to attitudes toward church starting and to develop a marketing plan which would guide and promote church-starting efforts. A steering committee was enlisted to work with the project director in guiding the project. The marketing plan was developed with these elements: mission statement, environmental assessment, context, needs to be addressed, strategies, elements of message design, tactical activities and implementation.

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