Developing and implementing a church marketing plan to impact the community's perception of Cave City Baptist Church, Cave City, Kentucky

Andrew B McGill

Etd

Developing and implementing a church marketing plan to impact the community's perception of Cave City Baptist Church, Cave City, Kentucky

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MLA citation style (9th ed.)

Andrew B McGill. Developing and Implementing a Church Marketing Plan to Impact the Community's Perception of Cave City Baptist Church, Cave City, Kentucky. Southern Baptist Theological Seminary. rim.ir.atla.com/concern/etds/42f6e1c9-a9db-4a35-a4fb-060029317b7e.

APA citation style (7th ed.)

A. B. Mcgill. Developing and implementing a church marketing plan to impact the community's perception of Cave City Baptist Church, Cave City, Kentucky. https://rim.ir.atla.com/concern/etds/42f6e1c9-a9db-4a35-a4fb-060029317b7e

Chicago citation style (CMOS 17, author-date)

Andrew B McGill. Developing and Implementing a Church Marketing Plan to Impact the Community's Perception of Cave City Baptist Church, Cave City, Kentucky. Southern Baptist Theological Seminary. https://rim.ir.atla.com/concern/etds/42f6e1c9-a9db-4a35-a4fb-060029317b7e.

Note: These citations are programmatically generated and may be incomplete.

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Andrew B McGill

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In Copyright

Abstract

This dissertation explores the value of linking a biblical foundation to missiological church marketing. Chapter 1 outlines the purpose and goals of the project and gives one a sense of the history and setting of Cave City Baptist Church. A brief summary of the value of church marketing and definitions are included. Chapter 2 begins with a brief survey of the state of the church in North America, but is primarily devoted to providing a strong biblical defense of some church marketing concepts. Included is application of how churches can contextualize these concepts in their fields. Chapter 3 gives the reader a summary of the rural state of the church today. Then it provides a rather comprehensive analysis of modern marketing terms, methods, strategies and also examples of how some churches, both rural and urban, have succeeded in growth using missiological church marketing. Chapter 4 gives a step-by-step description of the project as it was executed during the summer of 2002. Some evaluation is included. Chapter 5 provides a more thorough evaluation and and analysis of the project results with some personal observations. This work contends that although these is some danger in blindly applying concepts of church marketing without biblical foresight, there are some church marketing principles which can be defended from the scriptures and used to expand the kingdom of God. The rural church is not without precedence, support and resources in its endeavor to grow the membership both numerically and spiritually.

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