The use and teaching of emotional appeal for persuasion in preaching

David K Welle

Etd

The use and teaching of emotional appeal for persuasion in preaching

Public Deposited

MLA citation style (9th ed.)

David K Welle. The Use and Teaching of Emotional Appeal for Persuasion In Preaching. Gordon-Conwell Theological Seminary. rim.ir.atla.com/concern/etds/439a8e3a-13e1-434d-9c61-dcff926631cc.

APA citation style (7th ed.)

D. K. Welle. The use and teaching of emotional appeal for persuasion in preaching. https://rim.ir.atla.com/concern/etds/439a8e3a-13e1-434d-9c61-dcff926631cc

Chicago citation style (CMOS 17, author-date)

David K Welle. The Use and Teaching of Emotional Appeal for Persuasion In Preaching. Gordon-Conwell Theological Seminary. https://rim.ir.atla.com/concern/etds/439a8e3a-13e1-434d-9c61-dcff926631cc.

Note: These citations are programmatically generated and may be incomplete.

Creator

David K Welle

Rights Statement

In Copyright

Abstract

This work proposes that preaching can be persuasive without being manipulative and that emotional appeal is essential in preaching because it can arouse holy affections for God and his truth, and thus motivate changes in attitudes, belief and behavior. In a postmodern context, preaching that evokes an experiential encounter with biblical truth is most effective. A survey of 127 preachers, mostly from the Assemblies of God, and a separate survey of 33 teachers of preaching, investigated their opinions and practices regarding the use of emotional appeal in preaching. The research discloses that a substantial majority of both preachers and teachers consider emotional appeal in preaching important for effective communication. This work describes five benefits of appealing to the emotions in preaching, offers guidance on preparing to preach with emotional impact, and instructs on infusing the message with emotion by using imagination, metaphor, story and celebration. Finally, this paper examines the Holy Spirit's role in persuasive preaching.

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