Developing an Evangelistic Outreach Strategy for Fellowship Memphis, Memphis, Tennessee

James Keith Adams

Etd

Developing an Evangelistic Outreach Strategy for Fellowship Memphis, Memphis, Tennessee

Public Deposited

MLA citation style (9th ed.)

James Keith Adams. Developing an Evangelistic Outreach Strategy for Fellowship Memphis, Memphis, Tennessee. rim.ir.atla.com/concern/etds/54c6ed81-c239-4b25-995d-5918cba18369?q=2022.

APA citation style (7th ed.)

J. K. Adams. Developing an Evangelistic Outreach Strategy for Fellowship Memphis, Memphis, Tennessee. https://rim.ir.atla.com/concern/etds/54c6ed81-c239-4b25-995d-5918cba18369?q=2022

Chicago citation style (CMOS 17, author-date)

James Keith Adams. Developing an Evangelistic Outreach Strategy for Fellowship Memphis, Memphis, Tennessee. https://rim.ir.atla.com/concern/etds/54c6ed81-c239-4b25-995d-5918cba18369?q=2022.

Note: These citations are programmatically generated and may be incomplete.

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James Keith Adams

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Abstract

The purpose of this project was to develop an evangelistic outreach strategy for Fellowship Memphis. The project focused on local evangelism for the surrounding area of the two campuses of the church using demographic and psychographic research. Demographics describe who people are while psychographics explains what people prefer. The project director contracted with Church Answers to obtain demographics and psychographics. Dr. Sam Rainer disaggregated the data obtained from the report.The goal of the demographic and psychographic analysis was to determine marketing and outreach strategies best suited for the community surrounding both campuses of the church. The demographics and psychographics of the campuses were similar, but the strategy planning team identified differences that would produce different focuses for each campus. The next stage of the project was researching best practices of evangelistic outreach utilized by effective churches. The project director surveyed and interviewed selected ministers from evangelistic churches to determine best practices in the field of evangelistic outreach. He then developed the strategy with the assistance of a strategy planning team.

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