Diversity is not division : brand loyalty and strengthening ecclesial identity through distinctively Wesleyan liturgical design

Kyle Ivy

Etd

Diversity is not division : brand loyalty and strengthening ecclesial identity through distinctively Wesleyan liturgical design

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MLA citation style (9th ed.)

Kyle Ivy. Diversity Is Not Division : Brand Loyalty and Strengthening Ecclesial Identity Through Distinctively Wesleyan Liturgical Design. Wesley Theological Seminary. rim.ir.atla.com/concern/etds/5a7eeedb-cf49-4847-8bc6-4a5e389d175c.

APA citation style (7th ed.)

K. Ivy. Diversity is not division : brand loyalty and strengthening ecclesial identity through distinctively Wesleyan liturgical design. https://rim.ir.atla.com/concern/etds/5a7eeedb-cf49-4847-8bc6-4a5e389d175c

Chicago citation style (CMOS 17, author-date)

Kyle Ivy. Diversity Is Not Division : Brand Loyalty and Strengthening Ecclesial Identity Through Distinctively Wesleyan Liturgical Design. Wesley Theological Seminary. https://rim.ir.atla.com/concern/etds/5a7eeedb-cf49-4847-8bc6-4a5e389d175c.

Note: These citations are programmatically generated and may be incomplete.

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Kyle Ivy

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Abstract

What if secular organizational concepts, such as “brand loyalty” were tactically employed by congregations in an effort to strengthen ecclesial identity among parishioners and communities? Successful branding is achieved through specialization and differentiation. Theologically, this is the process of discerning the spiritual gifts and calling-to-ministry of individuals and communities. Practically, this is the implementation and marketing of those distinct spiritual gifts in order to faithfully serve God and underrepresented worldviews in a community. This project follows the brand development of one rural congregation, which led to strengthened ecclesial identity or “brand loyalty” among parishioners through adopting distinctively Wesleyan liturgical practices.[Note about entry: Abstract submitted to the Atla RIM database on behalf of the author. The text appears in its entirety as it does in the original abstract page of the author’s project paper. Neither words nor content have been edited.]

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