The development and implementation of a marketing strategy for the local church

Jack W Jones

Etd

The development and implementation of a marketing strategy for the local church

Public Deposited

MLA citation style (9th ed.)

Jack W Jones. The Development and Implementation of a Marketing Strategy for the Local Church. Golden Gate Baptist Theological Seminary. rim.ir.atla.com/concern/etds/85d8ad1b-152b-416e-a5b1-b4e3487505a8.

APA citation style (7th ed.)

J. W. Jones. The development and implementation of a marketing strategy for the local church. https://rim.ir.atla.com/concern/etds/85d8ad1b-152b-416e-a5b1-b4e3487505a8

Chicago citation style (CMOS 17, author-date)

Jack W Jones. The Development and Implementation of a Marketing Strategy for the Local Church. Golden Gate Baptist Theological Seminary. https://rim.ir.atla.com/concern/etds/85d8ad1b-152b-416e-a5b1-b4e3487505a8.

Note: These citations are programmatically generated and may be incomplete.

Creator

Jack W Jones

Rights Statement

In Copyright

Abstract

This project involved the training of lay persons in the development and implementation of a marketing strategy. The writer trained select members of Trinity Baptist Church of Tracy to develop a marketing strategy using basic marketing principles. The writer set out to make outreach more intentional and visible. The writer developed an entry-level manual to educate lay persons in basic marketing theory; these lay persons comprised the marketing task force. Task force training occurred to develop and implement a simple marketing strategy. The writer led the task force in marketing research, the writing of objectives and goals, and the formal writing of a marketing strategy. The task force implemented the plan over a six-month period. Finally, they evaluated the marketing manual and marketing strategy.

Publisher