Gone fishing : marketing faith to millennials in the postmodern era

Gary W. Filson

Etd

Gone fishing : marketing faith to millennials in the postmodern era

Public Deposited

MLA citation style (9th ed.)

Gary W. Filson. Gone Fishing : Marketing Faith to Millennials In the Postmodern Era. rim.ir.atla.com/concern/etds/8a2658fe-f088-4c93-878a-a402824013fc.

APA citation style (7th ed.)

G. W. Filson. Gone fishing : marketing faith to millennials in the postmodern era. https://rim.ir.atla.com/concern/etds/8a2658fe-f088-4c93-878a-a402824013fc

Chicago citation style (CMOS 17, author-date)

Gary W. Filson. Gone Fishing : Marketing Faith to Millennials In the Postmodern Era. https://rim.ir.atla.com/concern/etds/8a2658fe-f088-4c93-878a-a402824013fc.

Note: These citations are programmatically generated and may be incomplete.

Creator

Gary W. Filson

Keyword

Evangelism

Rights Statement

In Copyright

Abstract

This project 1.) recommends the use of business language and practices in and for the Church. Whether or not the Church acknowledges it, the Church operates as a not for profit business, performing the functions of a theater (the worship service with music and programs), a school (with teachers, students and curriculum) and even a restaurant (family night potluck dinners and fundraising dinners). Yet the Church typically resists business practices. 2.) This project emphasizes the need to know what our product is and what message we need to use to reach Millennials. Assuming we agree Jesus is the “product”, we need to know how to proclaim to others why Jesus matters. And, we need to know the best way to message our product in this Postmodern Era. 3.) This project promotes developing a marketing strategy in and for the Church. Marketing strategies seek to understand the best way to attract the targeted group and develop programs to meet their needs whereas evangelism usually seeks to assimilate people into the membership of the existing programs of the Church. 4.) This project suggests a step by step plan to do Inreach, which is a deliberate process to prepare a congregation to do Outreach. Inreach is a necessary but often neglected step in preparing people to accept an adaptive change. People within the organization must be trained to see themselves as part of the sales team so that Outreach can be successful. 5.) This project suggests a step by step plan to do an Intentional Outreach Program. 6.) This project distinguishes the difference between preference and purpose driven programs, encouraging leaders to choose purpose driven programs. Not every successful program will work everywhere it is tried. Programs must have a purpose that appeals to the targeted group; programs must be tested (marketed).

Year