Redesigning an Organizational Strategy for the Welch College Office for Institutional Advancement Gallatin, Tennessee

Parrish, Franklin Todd

Etd

Redesigning an Organizational Strategy for the Welch College Office for Institutional Advancement Gallatin, Tennessee

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MLA citation style (9th ed.)

Parrish, Franklin Todd. Redesigning an Organizational Strategy for the Welch College Office for Institutional Advancement Gallatin, Tennessee. rim.ir.atla.com/concern/etds/8e14129a-43d9-478a-a629-16eddba8ae86.

APA citation style (7th ed.)

P. F. Todd. Redesigning an Organizational Strategy for the Welch College Office for Institutional Advancement Gallatin, Tennessee. https://rim.ir.atla.com/concern/etds/8e14129a-43d9-478a-a629-16eddba8ae86

Chicago citation style (CMOS 17, author-date)

Parrish, Franklin Todd. Redesigning an Organizational Strategy for the Welch College Office for Institutional Advancement Gallatin, Tennessee. https://rim.ir.atla.com/concern/etds/8e14129a-43d9-478a-a629-16eddba8ae86.

Note: These citations are programmatically generated and may be incomplete.

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Parrish, Franklin Todd

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Abstract

The purpose of this project was to redesign an organizational strategy for the Office for Institutional Advancement of Welch College. Welch College is a Christian college located in Gallatin, Tennessee, and is owned and operated by the National Association of Free Will Baptists, Inc. To develop an organizational strategy, I examined internal audits of the Office for Institutional Advancement, explored existing advancement departments of select Christian colleges, and researched current literature in the field of Christian higher education fundraising and development to determine best practices. Using the discovered best practices and information gleaned from the audits and surveys, I led a strategy planning team through a strategic planning process to develop an organizational strategy for the Office for Institutional Advancement. The final strategy included (1) the purpose for the advancement strategy, (2) seven strategic waypoints that govern the strategy, (3) needed personnel, (4) principles for implementation of the strategy, and (5) potential pitfalls or threats to the strategy. Using a multimedia presentation, I presented the finished redesigned organizational strategy to the President of Welch College, Dr. J. Matthew Pinson, and his leadership team.

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