Television advertising in the local church: theology and practice

Gerald Keith Almond

Etd

Television advertising in the local church: theology and practice

Public Deposited

MLA citation style (9th ed.)

Gerald Keith Almond. Television Advertising In the Local Church: Theology and Practice. Wesley Theological Seminary. rim.ir.atla.com/concern/etds/b446129f-2c57-48ff-99fb-7f57e72697a6.

APA citation style (7th ed.)

G. K. Almond. Television advertising in the local church: theology and practice. https://rim.ir.atla.com/concern/etds/b446129f-2c57-48ff-99fb-7f57e72697a6

Chicago citation style (CMOS 17, author-date)

Gerald Keith Almond. Television Advertising In the Local Church: Theology and Practice. Wesley Theological Seminary. https://rim.ir.atla.com/concern/etds/b446129f-2c57-48ff-99fb-7f57e72697a6.

Note: These citations are programmatically generated and may be incomplete.

Creator

Gerald Keith Almond

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In Copyright

Abstract

The doctrine of prevenient grace provides a theological basis for doing spot television advertising aimed at membership recruitment in the local church. When combined with marketing techniques, an effective tool can be developed by a local church which takes into consideration the specific community situation. A procedure can be developed so that local church members do this themselves, if the personnel and technological tools are available. Such a product is found to work best when it focuses on the needs of newcomers, namely, when it shows a warm community of faith that is serious about its Christianity.

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