Marketing the church to increase first-time attenders

Mark J Belokonny

Etd

Marketing the church to increase first-time attenders

Public Deposited

MLA citation style (9th ed.)

Mark J Belokonny. Marketing the Church to Increase First-time Attenders. Talbot School of Theology of Biola University. rim.ir.atla.com/concern/etds/bfb7bce8-9584-445a-ad56-61f7a5f5ea25.

APA citation style (7th ed.)

M. J. Belokonny. Marketing the church to increase first-time attenders. https://rim.ir.atla.com/concern/etds/bfb7bce8-9584-445a-ad56-61f7a5f5ea25

Chicago citation style (CMOS 17, author-date)

Mark J Belokonny. Marketing the Church to Increase First-Time Attenders. Talbot School of Theology of Biola University. https://rim.ir.atla.com/concern/etds/bfb7bce8-9584-445a-ad56-61f7a5f5ea25.

Note: These citations are programmatically generated and may be incomplete.

Creator

Mark J Belokonny

Rights Statement

In Copyright

Abstract

When used appropriately, some marketing strategies will increase the number of first-time church attenders. The project is designed to identify and use those marketing approaches which will be the most effective in attracting visitors to the First Baptist Church of Oceanside. A secondary aim of this project is to create a resource which will assist other established, traditional churches in similar situations as they seek to effectively 'market' their ministry for the glory of God. The reason why this project was undertaken is to focus and maximize the limited marketing resources, time and effort which the church has in order to increase the number of church visitors. The church will then be able to witness from a position of strength as it specifically reaches out to those who by their presence indicate a spiritual receptivity. Five strategic marketing strategies are identified, tried and evaluated based upon a survey of 498 visitors over a 25 month period. A statistical analysis is made comparing the relative effectiveness of each marketing strategy. Implications for the First Baptist Church of Oceanside and the church at large are presented.

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