Marketing strategies in the planting of new churches by Wooddale Church

Jerald E Schommer

Etd

Marketing strategies in the planting of new churches by Wooddale Church

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MLA citation style (9th ed.)

Jerald E Schommer. Marketing Strategies In the Planting of New Churches by Wooddale Church. Bethel Theological Seminary. rim.ir.atla.com/concern/etds/f59a5c33-85e7-47aa-ae8e-1f9fb648c464.

APA citation style (7th ed.)

J. E. Schommer. Marketing strategies in the planting of new churches by Wooddale Church. https://rim.ir.atla.com/concern/etds/f59a5c33-85e7-47aa-ae8e-1f9fb648c464

Chicago citation style (CMOS 17, author-date)

Jerald E Schommer. Marketing Strategies In the Planting of New Churches by Wooddale Church. Bethel Theological Seminary. https://rim.ir.atla.com/concern/etds/f59a5c33-85e7-47aa-ae8e-1f9fb648c464.

Note: These citations are programmatically generated and may be incomplete.

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Jerald E Schommer

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Abstract

This thesis analyzed Wooddale's marketing strategies in the planting of daughter churches in the Minneapolis/St Paul metropolitan area. The method of research used for this project was a combination of case study, analyzing Wooddale (parent church), Woodridge (new church) and Woodcrest (new church). The on-site evaluation method in the development of Woodcrest Church was used. The result of the research showed that the word of mouth marketing strategy was not only the most effective in generating people to Wooddale, Woodridge and Woodcrest Churches, the study concluded it was the most cost-effective strategy when compared with seven other strategies.

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