Developing a marketing plan for Mount Vernon Baptist Church

David N Clay

Etd

Developing a marketing plan for Mount Vernon Baptist Church

Public Deposited

MLA citation style (9th ed.)

David N Clay. Developing a Marketing Plan for Mount Vernon Baptist Church. Southern Baptist Theological Seminary. rim.ir.atla.com/concern/etds/063e2081-fbfd-4d1d-8039-1049afd01d6c.

APA citation style (7th ed.)

D. N. Clay. Developing a marketing plan for Mount Vernon Baptist Church. https://rim.ir.atla.com/concern/etds/063e2081-fbfd-4d1d-8039-1049afd01d6c

Chicago citation style (CMOS 17, author-date)

David N Clay. Developing a Marketing Plan for Mount Vernon Baptist Church. Southern Baptist Theological Seminary. https://rim.ir.atla.com/concern/etds/063e2081-fbfd-4d1d-8039-1049afd01d6c.

Note: These citations are programmatically generated and may be incomplete.

Creator

David N Clay

Rights Statement

In Copyright

Abstract

The purpose of this project was to develop a marketing plan for Mount Vernon Baptist Church that would include the elements of product, placement, and promotion to develop an ethical and effective method of reaching the community. The biblical foundations for this project were found in the book of Acts generally, and in Acts 13:16-41 and Acts 17:16-34 specifically. A clustering instrument was utilized to isolate placement. Focus group interviews and surveys were implemented to define product and promotion. Marketing was considered an ethical and effective method of reaching a church community for Christ.

Publisher