Marketing a post-racial transitional congregation for African American church growth

Martin G McCain

Etd

Marketing a post-racial transitional congregation for African American church growth

上市 Deposited

MLA citation style (9th ed.)

Martin G McCain. Marketing a Post-racial Transitional Congregation for African American Church Growth. United Theological Seminary (OH). rim.ir.atla.com/concern/etds/550e55ae-0440-4503-b733-5d187ea3089a?locale=zh.

APA citation style (7th ed.)

M. G. Mccain. Marketing a post-racial transitional congregation for African American church growth. https://rim.ir.atla.com/concern/etds/550e55ae-0440-4503-b733-5d187ea3089a?locale=zh

Chicago citation style (CMOS 17, author-date)

Martin G McCain. Marketing a Post-Racial Transitional Congregation for African American Church Growth. United Theological Seminary (OH). https://rim.ir.atla.com/concern/etds/550e55ae-0440-4503-b733-5d187ea3089a?locale=zh.

Note: These citations are programmatically generated and may be incomplete.

造物主

Martin G McCain

关键词

Relation (Theology)

权利声明

In Copyright

抽象的

This project proposes a marketing model to encourage African Americans to become members of declining, formerly 'white' congregations in transitional neighborhoods, testing it in the Whitehaven community of Memphis, Tennessee, in behalf of Grace United Methodist Church. The project uses five marketing strategies--direct mail, radio, newspaper, billboards, and telemarketing--to invite members of the target population (77 percent African American) to visit and become members of the church.

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