A case for the local church applying a CRM framework to create a customer-centric approach to meeting the needs of corporate leaders in their communities

William H Martel

Etd

A case for the local church applying a CRM framework to create a customer-centric approach to meeting the needs of corporate leaders in their communities

Publique Deposited

MLA citation style (9th ed.)

William H Martel. A Case for the Local Church Applying a Crm Framework to Create a Customer-centric Approach to Meeting the Needs of Corporate Leaders In Their Communities. Gordon-Conwell Theological Seminary. rim.ir.atla.com/concern/etds/e38dcf59-1bea-4189-bec1-1db74631c9ee?locale=fr.

APA citation style (7th ed.)

W. H. Martel. A case for the local church applying a CRM framework to create a customer-centric approach to meeting the needs of corporate leaders in their communities. https://rim.ir.atla.com/concern/etds/e38dcf59-1bea-4189-bec1-1db74631c9ee?locale=fr

Chicago citation style (CMOS 17, author-date)

William H Martel. A Case for the Local Church Applying a Crm Framework to Create a Customer-Centric Approach to Meeting the Needs of Corporate Leaders In Their Communities. Gordon-Conwell Theological Seminary. https://rim.ir.atla.com/concern/etds/e38dcf59-1bea-4189-bec1-1db74631c9ee?locale=fr.

Note: These citations are programmatically generated and may be incomplete.

Créateur

William H Martel

Déclaration des droits

In Copyright

Abstrait

Evangelicals have been less successful than other religious groups in speaking to corporate managers, leaders, and executives in their communities. This project seeks to implement Customer Relationship Management (CRM) as a tool for developing services to all customer segments of any local church and, therefore, can be applied to the corporate leaders. Lessons from business have demonstrated the CRM is difficult to implement. A CRM framework, such as Gartner's eight block model, would help local churches leverage the benefits of CRM while avoiding the known risks. A seminar is to be developed to review the application in the churches of the Vineyard USA.

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